The objective
Promote Manchester’s first annual festival of culture
Festival of Manchester
Process:
Branding.
Application:
Print, digital, social media, outdoor and event dressing.
During 2018 to 2019, Manchester held a major festival in Platt Fields Park that celebrated the city's talent. Singing, dancing... whatever your performing art was, Festival of Manchester was the place to be. People from all backgrounds could come and show off their skills to a huge crowd and have the time of their lives. I created this illustrated set that depicted the types of attractions you might find at the event. The illustrations were adaptable and for good reason too. They were applied to posters, banners, social media tiles, t-shirts… everything!
The teaser trailer
In order to sell the festival on social media, the client wanted a video to promote it… but there’s a catch - they had no content as it was the first time the festival was being hosted. Therefore by using a collage of stock photography, and some of stills from other events Manchester has previously hosted, I created this below.
“Strong keylines, a bold colour palette and playful illustrations, helped to talk to kids and families alike ensuring that a fun day is to be expected”.
Where to go and what to see
As part of the campaign, a map was devised showing each attraction and all the facilities.