The objective

Create a Catalan-themed campaign for a family fun day out

Manchester Day ‘26 - Hola MCR!

Process:
Campaign look and feel.

Application:
Print, digital, social media and merchandise.

This year’s city-wide festival is back and bigger than ever… but with a Catalonian twist! With a parade full of singers, dancers and even giant puppets, there was something for everyone at this very special event. I created a bold and vibrant look with retro typography offset by playful illustrations to perfectly the reflect of the spirit and culture of the day. The colours are taken directly from the Catalan flag with a special Salvador Dali character to complement it all. The mix of Manc phrases with Catalan dialect helped create the cultural bridge between the two city’s while adding personality to the tone of every piece.

“Mixing Manchester lingo with Catalonian language, created a bridge between the places in a playful way”.

“The typography had bags of character and playfulness - perfectly reflecting the spirit of the day”.